Hula Hoops

are put on the ends of fingers, from Dundee to Dartford. So we're taking the brand truth and pushing it to the extreme. Hula Hoops are the gateway to cannibalism.

When did the free toy in a pack die off? (Most likely when someone choked and died, or iPhones became a thing). 

These blurred lines are our way of saying that this idea has some legs. Some funny, gangly legs.

We've riffed off of 'Have you been involved in an accident that's not your fault' and created a Hula Hotline. 

And a stunt to

see how irresistible Hula Hoops are. Putting them on a hand in a busy city and timing how long it takes for someone to take them off the hand and eat them.